Thomas Cook India Appoints L&K Saatchi & Saatchi as Creative AoR

The agency won the account following a multi-agency pitch. The account will be serviced by the agency's Mumbai office.

Thomas Cook India has appointed L&K Saatchi & Saatchi India as its creative agency on record (AoR). The agency was handed over the account following a multi-agency pitch. Its Mumbai office will manage the mainline creative services for the travel and tourism services brand.

Abraham Alapatt, chief innovation officer and marketing head, says, "We have embarked on an ambitious programme of total transformation - of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified L&K as the kind of young, open, proactive and nimble agency partner we need."

On winning the business Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi comments, "Getting the mandate from probably the best brand in the travel services industry is a matter of great pride for us. The marketing team at Thomas Cook have some outstanding innovative products planned and we are very excited to work with them and help the brand become a true Lovemark."

For the record, Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) is one of the leading integrated travel and travel related financial services company in the country offering a range of services that include foreign exchange, corporate travel, MICE, leisure travel, insurance, visa & passport services and e-business.