Grey's Kaizad Pardiwalla joins Orchard Advertising

He joins the agency as chief operating officer.

The Leo Group has announced the appointment of Kaizad Pardiwalla as COO of one of its group companies, Orchard Advertising. He will be based at their head office in Mumbai.

Commenting on his appointment, Saurabh Varma, CEO, The Leo Group says, "Orchard, over the last year, has grown by 40 per cent year on year and has an incredible momentum. We required a leader with integrated experience to take Orchard Advertising to the next level. Kaizad, with his media-agnostic approach to brand building, is possibly the best candidate to add value to our clients' businesses."

Pardiwalla believes that the way brands tell a story is changing from the 30-second TVC to engaging the customer in conversations and making them part of the brand story as advocates. Speaking on his new role, he states, "I look forward to sharing my unique experience straddling digital and traditional advertising with my team at Orchard to help us create truly integrated experiences for our clients."

Pardiwalla comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations. He started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed operations in the western region. After three years, he took over as the national head of OgilvyOne India. During the course of his career, he has worked with clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.

Orchard was set up in 2000, to handle Toyota, which was coming into India. It has offices in Bangalore and Mumbai. Orchard has longstanding client relationships with brands such as Wipro, Essilor, Colors, Godrej & Boyce and ADF, Amazon, Junglee and Kindle.