Manish Darji is Back at DDB Mudra West as ECD

He joins the agency from BBH India.

DDB Mudra West has appointed Manish Darji as executive creative director. This is Darji's second stint with DDB Mudra Group. He joins the agency from BBH India.

Rahul Mathew, creative head, DDB Mudra West says, "I've worked with Manish at various stages of his career, and he has been a different Manish each time. It is this doggedness of his to keep evolving that makes him one of the finest in the country. With his unique and inimitable style, he harnesses the power of design to create solutions for many brands. It is little wonder that his work has been applauded and celebrated at various forums. And we can't wait for him to create a lot more magic with us."

With over 15 years of experience, Darji has worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141. Some of the brands he has worked on include Coca-Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69.

On his new role, Darji comments, "DDB Mudra is undergoing a transformation and it's always great to be a part of change. The agency has a terrific roster of clients that I'm keen to work with. I'm also happy to be working with Rahul again and create some spectacular work."

Darji is a much-awarded adman. He has taken home awards right from the ABBYs to Spikes Asia to One Show, D&AD, LIA, New York Festivals and Cannes Lion. Recently, his work for CRY was much appreciated at various award forums.

DDB Mudra West's client roster includes Future Group (Future Value Retail), Godrej No.1, Gulf Oil, Hindustan Unilever, PepsiCo, Lipton International, Inorbit Malls, Johnson & Johnson (Neutrogena and Clean & Clear), Kalpataru, Korum Mall, Lavasa, L&T Realty, LIC, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India and Volkswagen.