Zee TV takes 'Bandhan' on-ground

The activation was conducted to get school kids (class two to class nine) to sample the recently launched show. It was executed by Victor Tango Entertainment, a brand consultancy and brand building firm.

Zee TV recently carried out a large-scale school activation campaign to promote the launch of its new show 'Bandhan - Saari Umar Humein Sang Rehna Hai'.

The show is about the relationship between a little girl named Darpan, and an elephant calf called Ganesh, whom she accepts as the younger brother she always wanted.

The objective of the campaign was to teach children the importance of loving and caring for animals. The campaign included a poster-making competition; themes were 'Love Animals' and 'Save The Animals'.

The campaign was carried out by Victor Tango Entertainment, a brand consultancy and brand building firm, that creates intellectual properties and executes campaigns.

Tabassum Modi, director, Victor Tango Entertainment, says, "It was a fabulous experience working with Zee TV. The message was appreciated by school (authorities) and parents alike."

For the record, Zee Entertainment Enterprises comprises brands like Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Khana Khazana, Zee Salaam, Zee Jagran, Zing, ETC Music and ETC Punjabi.

The company's regional language channels include Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Talkies.