Contract Advertising bags Portea Medical business

The agency won the business on the back of a pitch. The account will be handled by Contract Bengaluru.

Contract Advertising has bagged the creative duties of a medical service company called Portea Medical, that brings medical care right to one's doorstep.

The team won the business on the back of a multi-agency pitch. The account will be hanlded by Contract's Bengaluru.

Contract's mandate includes developing campaigns aimed at capitalising on the mindset of what it dubs the 'new-age audience'.

The upcoming campaign will run across TV, print, radio, out-of-home and digital media channels.

On winning the account, Monojit Ray, vice president and general manager, Contract Advertising, Bengaluru, says, "Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together."

Meena Ganesh, CEO and co-founder, Portea Medical, says, "We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea."

The service is currently available in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Goa, Hyderabad, Jaipur, Kolkata, Lucknow, Madurai, Mumbai, the NCR region, Pune, Visakhapatnam and Malaysia.

Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad.

For the record, Contract, a member of the JWT/WPP network, is an integrated and independent communications company that specialises in advertising, consulting, design and digital.

It operates through offices in Mumbai, Delhi and Bengaluru. The agency's clientele includes names like Asian Paints, Acer, Amira Pure Foods, Dabur, Domino's, Dainik Jagran, Edelweiss, Godrej, GPI and HSBC.