Fiem Industries Initiates Creative Pitch

The selected agency will be empanelled for a year.

Fiem Industries, which operates in the automotive lighting industry, is scouting for a creative agency. The company is looking for a creative partner that will help strengthen its position in the LED segment for domestic, commercial and industrial sectors. The selected agency will be empanelled for a year, however it can be renewed based on performance.

The participating ad agencies must have good exposure to electronic, print media, social media, and PR with a minimum billing of Rs 100 crore, with full infrastructure at all metro cities. Fiem is one of the manufacturers of automotive lighting, signalling equipment and rear-view mirrors. The major business comes from the two-wheeler segment. Fiem has nine state-of-the-art manufacturing plants located in India.

It has now diversified its portfolio and taken up manufacture of indoor and outdoor LED home lighting, LED street lights with solar panels, PV modules, LED panels, solar lantern, flashlights, integrated passenger information system with display and software for railways, metro trains, buses and taxies.