afaqs! Creative Showcase: Urzza's electrifying effect

Executed by Soho Square, the Bisleri-backed energy drink Urzza's TV campaign hovers around the idea that a can of Urzza coupled with street smartness can impress anyone. The campaign premise comprises two men and an attractive women chilling around a swimming pool. While one of them chooses to woo her with his overt masculinity, the other calmly sips the drink and uses his tact to impress the lady.