Sintex Appoints DDB Mudra West Creative AoR

The account will be handled by one of the DDB Mudra West's offices in Ahmedabad.

DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West's offices in Ahmedabad.

Sanjib Roy, CEO, Sintex - Plastics Division says, "We chose DDB Mudra because of their exceptional strategic demonstration and proven creative prowess. We certainly believe that this partnership will help take brand Sintex to newer heights of glory."

Rajiv Sabnis, executive director, DDB Mudra Group and president, DDB Mudra West adds, "Sintex, today, has gone beyond the water storage tanks that retail consumers knew it for. The endeavour will be to make retail and industrial customers aware of the diversified indigenous innovations that Sintex offers today."

Sintex Industries is not just a producer of plastic water tanks. The business now encompasses water treatment systems, biogas plants, pre-fabricated structures, uPVC windows and PVC sandwich panels, underground fuel storage tanks, false ceilings, kitchen cabinets, electrical meter and junction boxes, industrial products among other innovative offerings. It also manufactures corduroy fabrics.

The company has a presence in the European, American, African, and Asian markets including countries like France, Germany the US. Sintex's green products include Rainwater Harvesting System for Drinking Water, Decentralized Wastewater Treatment System (PWTS), Solar Cookers, Biogas Plants, Sandwich Panels and uPVC/PVC Windows.