Infectious bags Pinnacle Neelanchal's creative duties

The agency will handle branding, positioning as well as the marketing and communication requirements of the project.

Infectious has become the communication partner for Pinnacle Group's new residential project in Sus - Neelanchal. The agency will be responsible for the branding, positioning as well as marketing and communication requirements.

Neelanchal is a 16-acre residential project, coming up in Sus. Says Ramanuj Shastry, co-founder & director, Infectious, "The attention to detail and thought given to the Pinnacle Neelanchal project is simply awe-inspiring. We look forward to doing some truly engaging work with them."

Nisha Singhania, co-founder & director, Infectious, adds "The team at Pinnacle Group is dynamic and believes in perfection. It is our pleasure to work on this project and we look forward to doing some great work for them."

Infectious is an independent agency, started last year by Ramanuj Shastry and Nisha Singhania. A media agnostic ideas company, some of Infectious' clients include Elkoha, HCL, DNA, Camlin, Pied Piper and Braces & Smiles.

The Pinnacle Group is a Pune based real estate company, which was started in 1996. Since then they have completed more than 25 redevelopment projects.