L & K Saatchi & Saatchi wins Emirates' West Asia & Indian Ocean mandate

The agency's Mumbai office will handle the mainline and digital creative services for the airline.

Emirates has assigned its West Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi, India following a multi-agency pitch. The agency's Mumbai office will manage the mainline and digital creative services and work with the Central Brand Marketing team in Dubai.

The agency will carry forward the 'Hello Tomorrow' campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

"We are absolutely honoured to be chosen by Emirates, which has set such high standards for everything that they do. We look forward to working with the brand marketing team in Dubai to develop some great work," says Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi.

Emirates, founded in 1985, flies to 145 destinations in 83 countries across six continents, providing air services that enable trade and travel to its home base in Dubai and beyond. Emirates also connects millions of people on the ground each year through its other operations including Emirates Holidays, its destination marketing arm, and tour operator Arabian Adventures. Trade connections are supported through Emirates SkyCargo, its cargo division.