DDB Mudra North wins Shri Lal Mahal Group's Creative Mandate

The account has been awarded following a multi-agency pitch.

DDB Mudra North has bagged the creative mandate of Shri Lal Mahal Group following a multi-agency pitch. With a legacy spanning over a century, Shri Lal Mahal Group is one of the largest exporters of basmati and non-basmati rice from India. It also processes and sells pulses, tea, spices, soyabean and sugar. Other prominent products of the Group are detergents, cement, steel scrap, iron ore, timber, bauxite, diamond and gold.

Dev Garg, director and Uday Nayak, business head - domestic market of Shri Lal Mahal Group say, "The need of the hour is a complete revamp of the brand in order to further strengthen our presence in both national and international markets. In this interesting phase of our brand journey we needed a partner to deliver not just creative excellence but business solutions to us. In DDB Mudra, we found that able partner."

Says Vandana Das, president, DDB Mudra North, "It's a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed." Adds Sambit Mohanty, creative head, DDB Mudra North, "It is a big responsibility and we look forward to creating some really memorable communication."

Shri Lal Mahal Group was established in 1907. From its modest beginnings as a small business house, it has grown into a large multinational conglomerate. It exports Basmati rice to Europe, the US, Canada, Australia, South East Asia and West Asia.

DDB Mudra North's client roster includes Dabur, Wrigley, Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico, GPI, Experion and Cisco.