SapientNitro makes two senior level appointments

Rohitash Srivastava joins the company as director - marketing & brand strategy while Abhishake Das comes in as director - creative.

SapientNitro has announced two senior appointments to its local leadership team. Rohitash Srivastava joins the company as director - marketing & brand strategy while Abhishake Das comes in as director - creative.

"We are thrilled to announce the addition of Rohitash and Abhishake to our growing team," says Rajdeep Endow, managing director, SapientNitro India. "Both bring great thought leadership, experience and demonstrated track record and will empower SapientNitro to better serve the growing client demand for truly integrated creative and technology services."

Srivastava brings a decade of experience as a brand strategist and consumer expert and comes to SapientNitro from Future Group's ideation and cultural insights cell, Future Ideas. He has played a key role in creating memorable work on brands like Thums-Up, Stayfree, Saffola, Maaza, Limca, Union Bank and Uninor Telecom. In the past, he has worked with agencies such as McCann, Leo Burnett and DDB, amongst others.

Speaking on his new role, Srivastava says, "SapientNitro's unique vision and integrated capabilities make it the agency that is best positioned to deliver the services clients need to engage the always-on consumer. It is redefining the agency landscape in India, and I look forward to being part of the change-makers."

Das comes with more than a decade of experience across traditional and digital agencies in India. An early adopter of digital, he moves from Whyness Worldwide. In the past Das has headed creative teams and set up digital disciplines at Tribal DDB, McCann Erickson and BBH, among others. He has to his credit more than 50 awards, both regional and global. Some of the brands he has handled are Volkswagen, Red Bull, McDonald's, Adidas, Nestle, Network Web18, Honda SEIL and Mondelez.

"At SapientNitro, there is a passion for breaking boundaries where creativity and technology meet and for taking great ideas to fruition. I'm incredibly excited to contribute to this vision and help expand our presence in India," comments Das.

SapientNitro's client roster includes Chrysler, Citi, The Coca-Cola Co, Lufthansa, Target and Vodafone.