O&M and Bombay Duck Designs win Black Elephants at Kyoorius Design Award

Blue Elephants were given in nine categories at the annual awards in Goa.

Kyoorius Design Awards, in its 9th year, brought out all the jazz in the branding and design industry through its awards function held on 13 September, 2014 in Goa.

Kyoorius, a not-for-profit initiative by Transasia Fine Papers and D&AD, had received over 400 entries to be judged across nine categories ranging from Branding & Identity, Design for Communication, Packaging, Space and Books to Writing and Editorial. A team of eminent judges comprising Michael Johnson - creative director & principal, Johnson Banks; Felix Ng - creative director, Anonymous; Alok Nanda - founder & CEO, Alok Nanda & Co; Anthony Lopez - CEO & principal, Lopez Design and Ram Sinam - co-founder, Trapeze judged and decided this year's Blue and Black Elephants at an event in Pune last month.

The Design Awards were preceded by the Kyoorius DigiYatra - a day dedicated to the digital world - and Design Yatra. Both days included sessions, seminars, talks and workshops centred around this year's theme 'What If?'.

In the Design For Space category, there were four Blue Elephant winners (Kyoorius does not have Gold, Silver and Bronze hierarchy in its awards. It does have a Black Elephant - the grand prix for the evening). The Architect's Office, Lotus, Alok Nanda and Company as well as Trapeze took home an elephant in this category. In the Design for good category, NH1 Designs took home an elephant for its work for the Central Square Foundation called Design for Non-Designers. TBWA's 'TAGSY' for Baggit took home another elephant while the third in the category went to Ogilvy & Mather for Operation Smile India's popular campaign ':{to: ) Cleft to Smile'.

Design for packaging had two winners - Creativeland Asia and Please See, while Design for Editorial had one Blue Elephant - Hundred Percent Zine. Design for books and Writing for design categories also had two winners each. While in the first category Out of the Box won for work done on Marvel Group, Bombay Duck Design won for self-published Blued Box. In the second category, Eleven:43 won for 'Q Poster' done for Thukral & Tagra. Creativeland Asia took home the second award in this category for Sitdown-o-pedia forAmalgamated Bean Coffee Trading Co Ltd.

The Design Craft category had six winners - the highest among categories this year. These included Grey Worldwide (two elephants), Umbrella Designs, Ranganath Krishnamani, Locopopo and Famous Innovations. Branding and Identity found four winners including Kunal Anand (2 elephants), O&M and Redlion (a division on Publicis India). The final category of Design for Communication had three winners - Creativeland Asia for Sitdown-o-pedia, Out of the Box for Wildlife Posters and Publicis Communications for Innovative Dietician Visiting Cards.

Two extraordinary design works were also given the prestigious Black Elephants. While Ogilvy & Mather won the first Black Elephant for :{to:) Cleft To Smile (for Operation Smile India), Bombay Duck Designs took home the other Black Elephant for BLUED Book (Self Published).