The Smarties APAC Awards 2014

PHD, Ogilvy and Mindshare win.

The Mobile Marketing Association has announced the winners for the 2014 Smarties APAC. The association felicitates outstanding work globally that push the boundaries of mobile marketing to reach and engage with consumers.

Four Indian entries have bagged awards across categories at the 10th annual awards. PHD India won two Gold for its campaign 'Kaan Khajura Tesan' executed for Hindustan Unilever - the awards came in the marketing strategy (brand awareness) and innovation category.

Ogilvy India bagged a bronze for the campaign "Rich Messaging As Story, Storyteller & Listener" executed for Adani Wilmar in the crossmedia integration category. Mindshare won a bronze for Star India's campaign "Being a Celebrity's friend is easy!" in the brand awareness category.

Apart from this, Mindshare APAC, the global media agency network part of WPP, has also bagged the 'Agency Network of the Year' for the second consecutive year. The agency also clinched 12 awards across various categories globally.

Gowthaman Ragothaman, chief operating officer Asia Pacific, Mindshare, comments, "Being recognized for the second year running really validates the conviction we've had in the mobile marketing eco system over the last few years, and certainly demonstrates our capability which is constantly being developed by working closely with key client partners who are committed to investing in mobile."

The 'Agency Network of the Year' title is determined by the MMA Board members from the winners of each of the award categories, and is awarded to the Agency Network which not only represents the best-of-the-best in the mobile marketing industry, but which will have a direct impact in the growth of the industry.

In addition to the 'Agency Network of the Year' title, Mindshare Indonesia was awarded 'Agency of the Year in Mobile' with several wins across the categories, including Gold in the Product/Services Launch Category for the 'Citra Night Call' Campaign.