Scarecrow Communications bags creative mandate of Hungama.com

The creative agency will work with the company at every stage including planning, strategy and execution.

Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Mumbai-based Scarecrow Communications. The agency will be responsible for designing clutter-breaking creative communication that further augments the presence of Hungama.com in the digital music industry.

The agency's prime mandate is to reach out to the existing consumer base of Hungama.com and target digital music consumers across the country via 360 degree creative communications that maximises the potential of various media including print, OOH and digital.

Siddhartha Roy, CEO, Hungama.com, says, "Scarecrow Communications comes with a widespread portfolio of media and entertainment brands. We at Hungama.com look forward to a fruitful association that can help us drive our vision towards being a preferred music streaming service."

Raghu Bhat, founder and director, Scarecrow Communications, says that he is thrilled. "A new-age brand that resides at the cusp of devices, music, Bollywood and the internet can touch the lives of almost every Indian. We will also treat this as a great learning opportunity."

Hungama launched India's first on-demand digital entertainment storefront, www.hungama.com which has over two-and-a-half million types of content across genres and languages, in the form of music tracks, movies, music videos and dialogues as well as mobile content like ringtones and wallpapers.

Hungama Movies has over 5,000 Bollywood, Hollywood and regional Indian movies and television serials available in both HD and SD quality, powered by Intel® Insider™. With over 20 million users, the website is accessible from a PC, mobile, tablets, connected TVs and other connected devices. Consumers can enjoy all this content via download and streaming. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world.