Option Designs wins Novasys Labs business

The agency's mandate is to handle Novasys India's brand strategy, creative and media planning and buying duties.

Option Designs, a Gurgaon-based ad agency, has won the creative and media duties of consumer electronics company Novasys Labs. The agency's mandate is to handle Novasys India's brand strategy, creative and media planning, buying duties.

Novasys Labs develops and markets products with the aim of making lives more connected and efficient. At Novasys Labs, a continuous research and refinement is done to develop, innovative products that solve a consumer's needs in the digital world.

The company claims to be at the forefront of the research required in connecting all those devices, be it a smartphone, tablet, television or home appliances. "With inter connectivity comes efficiency and that is where Novasys Labs' strives to succeed," the company said in an official note.

Japneet Singh, managing director, Option Designs says, "In a short span of time, Novasys Labs has become one of the most innovative digital brand, all the products are highly creative and engaging. We are extremely happy and excited to serve Novasys Labs and are well geared up to take the challenges up front."

Shashank Rai, managing director, Novasys Labs, adds, "We evaluated Option Designs on their strategy and creative approach, marketing and brand positioning skills. We think their overall approach is suited the best for all the future endeavours of Novasys."