TBWA India named creative AoR for Haier

The account was with Percept IBD.

TBWA India has bagged the creative duties for Haier India. The agency of record (AOR) will be responsible for all creative communication in print, outdoor, TV or radio. The incumbent agency on the account was Percept IBD.

For the last few years, MagnonTBWA, part of TBWA Worldwide, has been the digital AOR for Haier for online brand strategy and digital marketing communication. The decision to consolidate its ATL and digital business with the TBWA India Group agencies is strategic for a uniform and truly integrated experience for the brand's consumers, across marketing mediums.

As a full-service agency for offline and digital duties, TBWA India aims to drive the desired growth momentum for Haier in the coming months. Commenting on the win, TBWA India's Group CEO Vineet Bajpai says "As the consumer durables market is expected to double at 14.8 per cent CAGR in 2014-15, it necessitated fresh thinking and cohesive approach to connect all customer touch-points. The very fact that the entire TBWA India Group will now be the brand custodian for all marketing strategies of Haier India - reinforces our commitment to the brand. "

On choosing TBWA India as its creative partner, Shanta Roy Sanjeev, head of marketing, Haier India said, "The TBWA team has strong credentials in creative services. We are looking forward to an engaging partnership to work on forthcoming campaigns and take the brand to next level with new initiatives."

TBWA India's client roster includes Apple, Nissan, Datsun, GSK, Dabur, Michelin, IDFC, Standard Chartered, NACO, Singapore Airlines, Adidas and Sify.