Options Designs wins creative duties of Konica Minolta

As a creative partner of Konica Minolta, the agency will be helping the company in devising its brand strategy.

Konica Minolta, the Yuan 37,519-million technology powerhouse operating in over 45 countries, has assigned its creative duties in India to Options Designs. Though the agency has been associated with Konica Minolta for a long time, this is the first time that the company has handed over the responsibility of its brand strategy and marketing communication for the India operations.

As a creative partner of Konica Minolta, the agency will help the company devise its brand strategy. Konica Minolta is a leading manufacturer of business and industrial imaging products, including copiers, laser printers, multi-functional peripherals (MFPs) and digital print systems for the production printing market.

Speaking about the win, Japneet Singh, MD, Option Designs, says, "Konica Minolta has been our esteemed partner for two long years; we've been working with them on different projects and striving constantly to make Konica Minolta India a pioneer in imagery industry. We are excited to bring fresh and more innovative ideas to the brand to make them a renowned name in Indian market" Says Sanjay Monga, senior manager, marketing, Konica Minolta, "We've been associated with Option Designs for a quite long time and we are delighted to see how they've evolved in their creative approach, brand building ideas and understanding the Indian market."

According to Monga, Option Designs is one of those few agencies that completely understand the brand positioning and marketing strategy with a crisp and refreshing approach. "We believe that Option Design will create a better and stronger brand positioning via innovative solutions," he adds.