Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Skin care brand Clean & Clear has tied up with Reliance Broadcast Network's Big Magic for an on-ground property called 'Freshpanti'. The attempt is to encourage young teenage girls and boys to be happy in their own skin and have pride in their own selves.

Targeted at 14-24-year-olds, Freshpanti will provide an opportunity for promising young talent, in 13 cities and 80 colleges, to express their 'real' self-confidence in a fun, fresh and entertaining manner. Ganesh Bangalore, GM - Marketing at Johnson & Johnson adds, "This event provides a platform for teenagers to express their real talents, which is the aim of Clean & Clear's new campaign 'See the Real Me'. With Big Magic's robust marketing arm we are able to reach out to teenagers and encourage participation at the event."

The champions of the college round will go on to compete in the city round to decide the finalists, who will then compete in the grand finale in Kanpur. The winner of the contest will get a chance to make his or her -screen debut in Big Magic's, 'Uff! YehNadaniyaan'.

Scheduled to start this month, Freshpanti will be supported by an extensive, high-decibel multimedia campaign that includes television, radio, OOH, digital and on-ground activations.

Lavneesh Gupta, COO, Television Business, RBNL says, "The holistic media campaign for Freshpanti provides an excellent platform for Clean & Clear to engage their consumer across multiple touch points. With both brand objectives in congruence, it just makes for the perfect partnership."