Brands on E wins creative mandate of LittleRoyals.in

The agency will create the brand positioning for the company in the coming three years.

Brands on E, a Delhi based marketing communications agency, has bagged the creative duties of LittleRoyals.in, a retail portal for kids footwear. The mandate of the agency will be to create brand positioning for the company in the coming three years. It will also provide media plans and brand strategy to the e-tailer. The marketing budget is Rs 2 crore for the current fiscal year.

Speaking about the development, Suhas Ratan, CEO and partner creative, Brands on E, says, "We'll soon come out with a digital brand campaign for LittleRoyals, which then will be taken to cinema and, later, television." Founded by Varun Kapoor and Divij in 2013, LittleRoyals looks at selecting technically correct and ergonomically designed footwear brands from the best-selling across various global markets. They have processes in place to handle their domestic shipping, ordering and customer care.

"Being from a family with a long history in the footwear industry, we quickly all agreed that the footwear of a soon-to-be walking child was critical to a young baby's feet development. While there were some great brands and products for children's footwear available globally, the options available for us in India were limited. That's is when the idea for LittleRoyals.in took germ," state the founders.