Jabong appoints 10 Minutes to 1 as creative partner

The agency's mandate includes direction, filming and creation of a concept film and website around the online fashion week.

E-tailer Jabong.com has collaborated with 10 Minutes to 1 as its creative partner for its in-house event, India Online Fashion Week (IOFW). The agency's mandate includes direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same.

IOFW aims to provide career-defining opportunity to budding artistes. The curtain raiser for the event will be on July 25 and the show will conclude on July 30, 2014. Praveen Sinha, founder & managing director, Jabong.com, says, "10 Minutes to 1 demonstrated a research-based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigour."

Reena Bhattacharya, director, 10 Minutes to 1 states, "Our objective has always been to build a concerted communication strategy through a single window. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities."

The agency has worked closely with Jabong.com to create the event's launch video and its website. The shortlisted participants will showcase their creations from July 28th to 30th, 2014 through video streaming on the website. The creations will be available for consumers to purchase on Jabong.com.

10 Minutes To 1 is a Gurgaon-based full service communication agency. It undertakes conceptualization, design and implementation of all communication. Its other divisions include filming and production, 3D animation, web design & development, digital media marketing & optimization, designing, PR and other customized services depending on various brand needs.

Jabong.com caters to the fashion aspirations of modern India. With more than 1500 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, jabong.com offers a huge choice (it has over 150,000 styles). It offers services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.