PHD India to handle digital media duties for GSK's Horlicks

The PHD network has been handling GlaxoSmithKline's global category planning mandate since September 2013.

PHD India, part of Omnicom Media Group, has won the digital media planning and buying business for GSK's Horlicks and all Horlicks variants, effective immediately. The agency won the pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year.

Jyoti Bansal, managing director of PHD India says, "India is a major market for GSK's Horlicks, a brand with distinct geographical strengths. Our global online planning system, Source, played a significant role in demonstrating how we can help them analyses' results market by market and ultimately conclude which digital media is most suited to each market to give the most effective results."

PHD, launched in September last year, handles clients like Hindustan Unilever, HP, HTC, S.C. Johnson, Hyatt and ANZ out of its offices in Mumbai and Delhi. Last month, it became the only media agency to pick up awards at the global Cannes Lions award show, winning three Gold and one Bronze Lion for the agency's work on Kan Khajura Tesan for Hindustan Unilever.

The PHD network has been handling GSK's global category planning since September 2013 and Unilever's global communications planning business, having won the account in October 2012. PHD Worldwide is a media and communication agency with over 3,000 staff working in over 80 offices worldwide. The PHD network is part of the Omnicom Media Group - a leading global advertising, marketing and corporate communications company. Omnicom Media Group includes the full service media networks PHD and OMD as well as a number of specialty media communications companies.