Bang in the Middle ties up with Instinctif Partners

Nabanita Sircar will head Instinctif Partners' office in India.

Instinctif Partners, the international business communications consultancy has tied up with Bang In The Middle, an advertising agency headquartered in New Delhi.

Instinctif Partners' office in India - it will work out of Bang in the Middle's premises - will be headed by Nabanita Sircar, who has extensive media and public affairs experience, with support from managing partner, Mark Garraway and senior partner, Geoff Potter, both of whom know India well and have acted for a wide range of Indian corporates over the last 15 years.

Commenting on the partnership, Richard Nichols, chief executive, Instinctif Partners, says, "India is a key market for Instinctif. We have been doing business there for some time and believe it is now appropriate to cement our presence in the country in association with Bang in the Middle." Prathap Suthan, managing partner of Bang In The Middle, states, "The respective strengths and client relationships of both companies will underpin the successful establishment of Instinctif in India and Bang In The Middle's development internationally."

Notes Sircar, "Instinctif has a long-term commitment to India and with Bang In The Middle as partners we look forward to offer a wide range of strategic communication options to businesses. Our international offer would further facilitate business in and out of India." Naresh Gupta, managing partner of Bang in the Middle, adds, "In last two years we have grown significantly as an organization. We have a remarkable portfolio of brands and services. Instinctif Partners, and its expertise, allows us to offer a more holistic communication approach to brands and corporates. Together, we will be able to offer a far wider and holistic suite of services"

Instinctif Partners is a international business communications consultancy with areas of expertise including capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research. Instinctif Partners currently employs 400 people in 20 offices across 13 countries including the UK, Germany, Belgium, Dubai, Asia, South Africa and the US.

Bang in the Middle is a two-year-old startup that works across the digital and traditional mediums. Among its clients are Jabong, Dulux Paints, Delhi International Airport, Diva'ni, Oxolloxo, Zee News, Zee Business, U2opia Mobile, Flight Shop, Vimal, Sona Commercial Paper, Le Meridian Kochi and Bhima Boutique.