Famous Innovations bags creative duties for Movies Now and Romedy Now

The incumbent agency on the account was BBH.

Famous Innovations has bagged the creative duties for the Times Television Network-owned Movies Now and Romedy Now. The agency will be responsible for all creative communication - in print, radio, outdoor and BTL - for both brands.

Shantanu Gangane, marketing head, English entertainment cluster, Times Television Network says, "We are excited to have Famous on board as brand partners. Their hunger for creative work and innovative thinking make them ideal for an industry as dynamic as ours. In the last few weeks, they have shown us some solid strategic work and we are sure that together we will enable these brands to realize their true potential."

Arjun Sen, head of business, Famous Innovations, says, "Movies Now is a truly aspirational brand and Romedy Now has quickly established a very unique space for itself. Different as they are, both these brands are very exciting and we are looking forward to helping them in their journey to fame."

Famous Innovations also handles Raymond, Mahindra, Lakme Salon, Piramal Realty, Xylys by Titan and Miller High Life.