Naturals appoint JWT for creative duties

Naturals beauty and spa chain has appointed JWT for creative as well as digital duties.

Naturals, a beauty salon and spa chain, has appointed JWT as its new creative agency. JWT will handle Naturals' marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT's digital arm.

Arvind Sudarshan, GM, marketing, Naturals, says, "We were looking for an agency with expertise in the beauty and retail segment and found JWT the right fit that aligns with our marketing approach."

At present, Naturals is one of the largest salon chains with more than 350 salons spread all over the country and aims to create 1,000 successful women entrepreneurs and generate 50,000 job opportunities and become the largest salon chain by 2017.

Naturals has a rapid expansion plan and aims to get to 3,000 salons by 2020. Naturals has four key brands, Naturals Unisex Salons, Naturals Lounge and Naturals W and Page 3. Naturals' primary agenda is to deliver quality in a pampered environment at affordable prices.