Sonal Dabral to mentor 'See It Be It session' at Cannes Lions

The See it, Be it initiative invites 12 women, chosen from nominations sent in by agency leaders globally to Cannes Lions, for a programme and filmmaking project.

Sonal Dabral has been chosen by The Cannes Lions International Festival of Creativity as one of the 12 mentors of the 'See It Be It' initiative. The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a programme and filmmaking project. It ends today.

The programme aims to further women's careers in the creative industry, encouraging them to stay. Across three days, 12 women will be part of an inspirational and educational programme that will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

Commenting on the initiative, Lions Festival's director of brand strategy Senta Slingerland, states, "This programme identifies the next set of female creative heavyweights. They exist, but need an extra push into the spotlight. Mentorship is an important part of this programme. Sonal has always supported what we were trying to achieve - he's one of only two male mentors this year! The others are very successful and inspirational women from around the world."

Dabral, chairman and CCO, DDB Mudra Group, is 'honoured and excited' to be invited as one of the mentors. "I look forward to interacting and sharing my experiences with the future stars of our industry," he says. I wish this truly commendable programme a long life and great success."

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network. It comprises three agency networks and six specialist agencies and eleven strategic business units, which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).

Some of its clients include Abbott Nutrition, ACC, Adani, Adidas, Aditya Birla Group, Aircel, Arvind Stores, Ashok Leyland, Asian Paints, AVT, Bata, BPCL, Bharti Walmart, Carrier Midea, Castrol, Cisco, Colgate, Crompton Greaves, DBS and Dabur.