Ashish Medhekar appointed executive director at Triton Mumbai

He moves in from JWT, where he was vice president and executive business director.

Triton Communications has appointed Ashish Medhekar as executive director. In the new role, he will be a part of the core management team with the mandate to drive growth. He moves in from JWT, where he was vice president and executive business director.

Spanning over 20 years, Ashish's career started with Contract Advertising and he has worked with agencies like Rediffusion Y&R as head of the Chennai office, Wunderman and Everest Brand Solutions where he headed the Mumbai office. He has also worked with Dentsu, and Enterprise Nexus.

On his move to Triton, Medhekar says "Triton has a history of building solid brands and has long and deep-rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level. The task is growth through great brand ideas and integrated solutions."

Ali Merchant, director, Triton states, "We are confident and are looking forward to Ashish's leadership role in Triton - particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need."

In his last assignment at JWT, Medhekar worked on campaigns like Godrej Corporate (Aamir Khan Campaign), the three IPL campaigns for Sony MAX (including the Jhumping Jhapak campaign which won the Effies in 2013), Godrej Securities campaign (Effie winner 2011), Benadryl and Listerine campaigns for J&J amongst others.

He has also worked on brands like Philips, Colgate, J&J, Airtel, Citibank, Parle Products, ACC, Suzlon, Leela Hotels, Wonder Cement, Nixi (.in domain), LIC, Monsanto, Reliance Mutual Fund, Lavassa, Tata Housing, Park Avenue, Mahindra & Mahindra and Nivea.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has worked with clients like Eureka Forbes, Adani, Yes Bank, Wagh Bakri, UB Group, Bloomberg and the NECC, to name a few.