Cheil appoints Arun Sharma as VP - Integrated Strategy Planning

He will work on creating brand opportunities to drive brand growth and experiences.

Cheil Worldwide SW Asia has announced the appointment of Arun Sharma as vice president, Integrated Strategic Planning. Sharma will work closely with Atishi Pradhan, chief strategy officer, in creating brand opportunities to drive brand growth and experiences. He moves from DDB Mudra Delhi where he was vice president and head - Strategic Planning.

Sharma comes with over 15 years of experience that cuts across categories and businesses including aviation, automobiles, banking and finance, confectionery, FMCG, technology and telecom.

Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia says, "Delivering integrated communication for clients is a norm today and this makes for planning to be extremely multidimensional. Arun's skill sets and passion for ideas are a perfect fit to deliver on these complexities and are in sync with both client demands and Cheil India's growth story."

Pradhan is quite excited. "I am delighted about Arun's coming on board. We have worked together before and he brings a great combination of left & right brain thinking. His passion for his work and his innate curiosity make him valued by clients and colleagues alike," she says.

Prior to DDB Mudra, Sharma has worked with Contract Advertising, ABN Amro, Rediffusion Y&R, Lowe Lintas. He has worked on clients including Airtel, Cisco, Dabur, Danone, Huawei, Marico, Maruti, Muthoot, NIIT, SpiceJet Airlines, Spice Telecom, Whirlpool, Wrigley's, Yamaha to name a few.

Cheil set up the agency office in India in 2003 with just 12 team members and today has over 450 team members.