DDB Mudra West appoints Manoj Bhavnani as senior creative director

Bhavnani joins Mudra from Bates India, where he was creative director.

DDB Mudra West has appointed Manoj Bhavnani as senior creative director under the leadership of Rahul Mathew, creative head. He joins Mudra from Bates India, where he was creative director working on accounts such as FIAT, Tata AIG and Colgate.

Bhavnani was a part of the RedFuse team, a group created by WPP to exclusively handle the communication duties for Colgate. With over 11 years of work experience, Manoj has also worked with Draft FCB Ulka, Lowe Lintas, Grey Worldwide and Ogilvy & Mather. He has also authored a novel, titled Screwed, published by Penguin in September 2012.

Commenting on joining DDB Mudra West Bhavnani says, "The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal (Dabral) have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come."

Rahul Mathew, creative head, DDB Mudra West adds, "Over the last five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And I am sure, he will prove to be an essential cog in our creative machinery."

Rajiv Sabnis, president, DDB Mudra West, comments, "Manoj is talented professional who has cut his teeth on demanding and large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB."