Ogilvy & Mather wins big at AMES 2014

The Indian arm of O&M bagged 17 metals in different categories; its Roti Reminder campaign for Lifebuoy done during Mahakumbh Mela won seven metals.

At the recently concluded Asian Marketing Effectiveness and Strategy Awards 2014, Ogilvy & Mather was awarded Asia Pacific's Most Effective Agency Office of the Year and Media Strategy Agency of the Year. Indian agencies together took away 23 metals.

Ogilvy & Mather India won 17 metals; the star among Ogilvy's campaigns was Lifebuoy Roti Reminder. The other Indian agencies to win metals were Publicis India (1), PHD (1) and Lowe Lintas (4).

Lifebuoy's Roti campaign bagged seven metals including three golds, three bronzes and one platinum across different categories such as Effectiveness - Innovative Use of Media, Effectiveness - Sponsorship and Event Marketing; Effectiveness - Small Budget Marketing Campaign; Media Strategy - Platinum; Media Strategy - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries; Media Strategy - Sponsorship and Event Marketing; and Media Strategy - Small Budget Media Campaign.

The other hit from Ogilvy's stable was 'How Google Search brought hope to 1.4 billion people' campaign that took away three metals including one silver and two bronze metals across different categories such as Effectiveness - Marketing Campaign for National Brand Development; Digital Strategy - Video; Effectiveness - Publications & Media.

Vodafone Ear Muffs campaign also won two metals including one silver and one gold in Media Strategy - Media Innovation; and Media Strategy - Small Budget Media Campaign categories.

Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, says, "I am truly delighted at this wonderful performance. It is all due to opportunities given by clients and the fantastic delivery of our battery of young men and women. We value effectiveness which is achieved through high levels of creativity. Cheers to Ogilvy Mumbai and Geometry Global (the activation arm of Ogilvy)."

Abhijit Avasthi, national creative director, Ogilvy India, says, "This win reinforces our belief in the power of creativity and the Ogilvy way of doing things. Our clients are our biggest supporters, so a big thank you to them."

Other campaigns that got Ogilvy laurels included Vodafone Internet is Fun (silver in Effectiveness - EFP08 - Financial Services, Commercial Public Services, Business Products & Services category); Vodafone's Message Barter (bronze in Effectiveness - Charities, Public Health & Safety & Public Awareness Messages category); Cadbury's Race (silver in Effectiveness - Beverages, Non-Alcoholic & Alcoholic); Fevicol Bonded to 1 Billion Hearts (bronze in Effectiveness - Branded Content); Cadbury's Taiyari Jeet Ki (bronze in Effectiveness - Sustained Success).

Lowe Lintas also won four metals including one each of platinum, gold, silver and bronze. The agency's two campaigns, 'Help a child reach five' and '100 per cent natural seeded for Unilever' won these awards in different categories.

PHD and Publicis India walked away with one metal each for their campaigns for HUL and Citibank.

AMES is a collaboration between Lions Festivals and Haymarket. The awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.

The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.