Rediffusion Y&R Delhi wins three Videocon businesses

The agency has won the telecom, flat panel television and mobile handset business of Videocon. The account is pegged at Rs 150 crore.

In a multi-agency pitch, Videocon has handed over the creative duties of its telecom, flat panel television and mobile handset business to Rediffusion Y&R. The account is pegged at Rs 150 crore.

The incumbent agency on Videocon's mobile handset business is McCann World Group's TAG, while the flat panel television and telecom business was taken care of by JWT. The account will be managed by the agency's Delhi office.

Speaking on the account win, Amitava Sinha, COO, Rediffusion Y&R, says, "It has been a great year for the Rediffusion Delhi office. We have won some interesting business and getting Videocon's future looking businesses of telecom, flat panel television and handsets is great. We have put in a lot of effort behind the Delhi office and since the beginning of the year, we have already tripled our size."

The other businesses that are handled by the Delhi office of the agency include Biba Fashion, Virgin Atlantic (outbound business), Shilpi Cable Technologies, SBS Biotech and others.

Chraneeta Mann, national creative director, regional, Rediffusion Y&R, says, "We are absolutely delighted to be entrusted with this business. Handsets, Flat Panel Displays and Telecom business are all highly innovation led categories. The pace is superfast and with every new launch the category pushes new boundaries. The categories demand new age thinking, new ways of consumer engagement be it on ground or digital. It'll be exciting to keep pace with the business and we look forward to doing equally innovative, engaging work on the brand."

The campaigns for these three verticals will be rolled out soon; Sinha mentions that the ads will attempt to break the clutter in these categories.

Videocon businesses are spread across different verticals such as mobile handsets, mobile services, consumer electronics and home appliances, DTH services, real estate and others.