McCann bagged four gold and two silver Pencils, while BBH India and O&M won one bronze each.
India put up a fair show at The One Show 2014 by bagging four gold and two silver Pencils, thanks to McCann India. Meanwhile, a bronze Pencil each was bagged by BBH India in the Design category and Ogilvy & Mather Mumbai in the Advertising category.
McCann won the awards in the Advertising category. The agency won gold Pencils for its campaign, '
Author Headphones
' for Penguin India. The gold was awarded for the Newspaper (Single), Newspaper (Campaign) and Print Craft (Art Direction) categories.
One gold was awarded for the 'Mark Twain' campaign executed for Penguin Group (India) for the full page or spread.
The silver Pencil in the advertising category was given in the Posters category for two campaigns of Penguin India - 'William Shakespeare' and 'Mark Twain'.
The agency bagged its fourth gold Pencil in the Design category for Share My Dabba campaign executed for Happy Life Welfare & Dabbawala Foundation.
BBH India (Mumbai) also won a bronze Pencil in the Design category for its 'Hydrant' campaign executed for Skoda Rapid Leisure in Broadcast and Moving Image: Animation category.
Ogilvy & Mather Mumbai's 'Hot Wheels Safari Series' campaign won a bronze in the Advertising competition, under Collateral (Posters - Single).
Forsman & Bodenfors won the Agency of the Year title, while Dentsu Tokyo won Design Agency of the Year. Ogilvy Group was named Network of the Year, and Volvo Trucks bagged Client of the Year.
The One Show awards ceremony was held at Alice Tully Hall, Lincoln Center in New York City on May 9.