Amitava Mitra promoted as CEO, Percept/H

He was COO, Percept/H since 2013. He has been with Percept since 2000.

Amitava Mitra, erstwhile COO, Percept/H, has been promoted as chief executive officer (CEO) from April. He was appointed as chief operating officer in 2013 with the responsibility of the agency's pan India operations, before which he was handling the Delhi office operations.

In his new role, Mitra will be responsible for providing strategic direction for Percept/H at a national level, creating opportunities for integration within and across the Percept Group and paving the roadmap for the overall businesses for the Percept/H vertical.

Speaking on this occasion, Mitra says, "It's been a fantastic journey with Percept and I have enjoyed every bit of the challenge and the manifold opportunities that this portfolio has encompassed. I have my challenge cut out for me and together with my team I look forward to taking Percept/H to the next level and making it a top communications player in the industry."

A veteran and stalwart of the advertising industry, Mitra has been with Percept/H for more than 14 years. Mitra joined Percept in 2000 and was instrumental in starting its Pune office. He moved to Percept/H's Delhi office three years later. He has a wide range of experience in advertising, brand planning, strategy, media, events, CRM, BTL activities, PR programmes and films.

He has more than 32 years of advertising experience and has been involved with the creation and production of over 200 films and the launch of over 100 brands with strategies ranging from the complete launch strategy and activities to promotions and events across the media spectrum.

Mitra has managed numerous prominent brands including DLF, Hero Honda, Canon, BSNL, Air Sahara, Bharti, Airtel Magic, Bharat Nirman, UIDA (ADHAAR), Indian National Congress and many others.