Dentsu Marcom wins creative duties of SpiceJet

The account was won on the back of a multi-agency pitch.

Dentsu Marcom has bagged the creative duties of SpiceJet following a multi-agency pitch. The participating agencies were briefed to capture the airline's internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free, in the campaign.

Talking on this development, Rohit Ohri, executive chairman, Dentsu India and CEO, Dentsu APAC (South), states, "The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point."

Sanjiv Kapoor, CEO, SpiceJet, says, "The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people's airline and a carrier of choice."

Gurgaon-based SpiceJet currently operates more than 330 daily flights to 50 destinations, which includes 42 Indian cities and eight international destinations.

Dentsu India became a 100 per cent subsidiary of Dentsu Inc., Tokyo in 2011. It comprises four independent, full-service advertising agencies: Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India; a media arm - Dentsu Media; and digital agencies - Webchutney and Dentsu Digital.

In January, Dentsu Network and Aegis Media combined to form Dentsu Aegis Network.