LIC empanels 14 agencies to handle media, digital and OOH duties

The agencies have been empanelled for a period of three years.

After a long-drawn selection process, Life Insurance Corporation of India (LIC), the oldest player in the insurance sector, has empanelled 14 advertising agencies to handle its media, digital and out of home (OOH) duties. Known to review its creative roster every two years, LIC started the creative pitch back in 2012.

The media duties of the corporation will be handled by seven agencies including R K Swamy BBDO, DDB Mudra, Draftfcb Ulka Advertising, Hindustan Thompson Associates, Crayons Advertising, Rediffusion Dentsu Young and Rubicam and Prachar Communications.

The digital mandate will be handled by Beehive Communications, Hansa Vision and Quasar Media.

For OOH, four agencies including Kinetic Advertising, DDB Mudra Max, Moms Outdoor Media Solutions and Crayons Advertising have been selected. Below is the state-wise list of the agencies for 13 states.

In 2010, LIC empanelled four agencies - R K Swamy BBDO, Mudra, JWT and Draftfcb Ulka for its creative as well as media duties.