RAPP India bags Aditya Birla Money account

This is the second client that RAPP India has signed up from the Aditya Birla Financial Services Group. Birla Sun Life Insurance was signed up last year.

RAPP India, a part of the DDB Mudra Group and one of Omnicom group's agencies, has won the Aditya Birla Money account. RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's wealth, broking, real estate and other distribution businesses.

Aditya Birla Money is the second client that RAPP has signed up from the Aditya Birla Financial Services Group. Birla Sun Life Insurance was the first and was signed up last year.

Ajay Kakar, chief marketing officer, financial services, Aditya Birla Group, says, "Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realise the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategise for the way forward."

Venkat Mallik, president, RAPP India, says, "Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way broking and wealth management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM."

Aditya Birla Money is the retail facing business of the Aditya Birla Financial Services Group, offering the combined products and services of Aditya Birla Money Limited and Aditya Birla Money Mart Limited.

RAPP is a new age lead agency with a multi-channel offering and a data driven approach to building brands. RAPP is a part of the Omnicom Group and has 50 plus offices in over 30 countries. RAPP has capabilities in brand planning, mass media communication, digital, analytics, direct marketing, CRM and loyalty.