Western Railway empanels 13 advertising agencies for 2014-15

Western Railway has empanelled 13 advertising agencies to handle its creative and media duties for 2014-15. The account will be effective starting April 15.

More than 60 agencies participated in a multi-agency pitch process organised to award the account of Western Railway. The two-month long pitch process required the participating agencies to present artworks on one of the three topics related to railways. The shortlisted agencies were required to present their ideas through short films or Powerpoint presentations. The pitch ended in Mumbai last week.

For the Mumbai region, the empanelled agencies include Inter Publicity, Newfields Advertising, Prabhatam Advertising, Ratan Batra, Sai Advertisers and Snappers Advertising & Mktg. The standby agencies for the region are Adwit (India), Akar Advertising & Marketing and Concept Communication.

The agencies selected for the Ahmedabad region are Apex Advertising, Goldmine Advertising, Navnitlal & Co and Pamm Advertising & Marketing. The standby agencies are Interads Advertising and Sobhagya Advertising Service.

For the Indore region, the empanelled agencies are Deepak Advertising Agency, Headliners Advertising Services and Ventures Advertising. The standby agencies for the region include Anil Publicity Bureau and Vigilance Publicity.