ADK Fortune wins Mankind Pharma's creative mandate

Following a multi-agency pitch, the account has moved from incumbent agency Mudra to ADK Fortune.

ADK Fortune, a WPP Group company, has won the creative duties of Mankind Pharma following a multi-agency pitch. The entire business has moved to ADK Fortune although the size of the business is not yet disclosed. The account will be handled by the Delhi office of the agency.

Reacting to the win, Arjun Mukherjee, managing partner, ADK Fortune, says, "We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand."

Akashneel Dasgupta, creative head, ADK Fortune, adds, "It is an interesting time to come on board Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate."

Dr. Sanjay Koul, associate vice-president, Mankind Pharma, states, "Looking forward to work with such an energetic and dedicated team. We hope they continue the same services in future as well and keep the good work going, thereby making this association fruitful for both of us."

Mankind Pharma has an expansive portfolio in consumer drugs and FMCG brands like ManForce Condoms, Adiction Deo and PregaNews.