Dentsu bags creative duties of TVS Housing

The account was won on the back of a multi-agency pitch.

Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), the housing business of TVS Group. The account was won on the back of a multi-agency pitch.

"We're delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand," says Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu APAC South.

Simi Sabhaney, CEO, Dentsu Communications states, "We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered."

Samrat Chengapa, vice president, Dentsu Communications adds, "Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future."

"We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise," says R. Chandramouli, president and CEO, EHRL on awarding the creative duties to Dentsu Communications.

Dentsu Inc, the Tokyo headquartered advertising agency, commenced its India operations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired the India businesses and the new Dentsu India Group became a 100 per cent subsidiary of Dentsu Inc. The Dentsu India Group comprises four independent, full-service advertising agencies: Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India; a media arm - Dentsu Media and Dentsu Digital - a digital agency.

In January this year, Dentsu Network and Aegis Media have combined to form Dentsu Aegis Network.