Shipping Corporation of India awards creative, media duties to Ventures Advertising

The agency won the account after a multi-agency pitch that was held last year.

The Shipping Corporation of India (SCI) has appointed Ventures Advertising as its advertising agency.

The agency won the account after a multi-agency pitch that was held last year. The agency will handle the creative and media duties of the company.

For the most part, the account will be serviced out of Ventures Advertising's Mumbai office. The agency's New Delhi, Chennai and Kolkata offices will also offer their services to SCI.

Ventures Advertising has been hired to handle the advertising duties for four years. The company is estimated to spend around Rs 4 crore each year, in advertising.

"For us the year 2014 has been extremely rewarding. The SCI win and being appointed as the only agency to look after their creative and media duties has added more excitement to the team and we look forward to partner with them with full gusto", Chetan Shah, MD, Ventures Advertising, Mumbai, says.

The incumbent agency on the account was Pressman Advertising.

For the record, Ventures Advertising was established in 1985. Headquartered in Mumbai, the agency has pan-India presence with branch offices in Delhi, Jaipur, Durgapur, Lucknow, Dehradun, Kolkata, Jabalpur, Nagpur, Bilaspur, Bhopal, Kochi, Palakkad, Thiruvanthapuram, Hyderabad, Chennai, Ahmedabad, Indore and Bhubaneswar.

Ventures Advertising claims to have a capitalised billing of more than Rs 35 crore. It offers services in the areas of print, television, outdoor media advertising, event management, BTL activations, digital marketing and merchandising.

Recently, Ventures Advertising won the media mandate for the all-India release of RBI's first ever Inflation Indexed bonds (IINSS-C) advertising campaign pegged at Rs 5 crore.

The exhibition division of the agency has handled the design, execution and maintenance of exhibition stalls for Goa Tourism, Godrej Tooling & Interio, Kirloskar Pneumatic, Princeware, and Nuclear Power Corporation of India.

Apart from this, it also handles the creative and media duties of Shamrao Vithal Co-operative Bank and Casino Royale (media duties).