Creativeland Asia bags Mercedes-Benz business

The agency will handle the digital creative and digital media mandates for the account.

Mercedes-Benz India has announced the appointment of Creativeland Asia as its agency partner. The agency's mandate will include digital creative and digital media duties.

The agency has won the account on a retainer basis. The team will work on developing a fresh digital strategy for the brand in the days ahead.

The development comes on the back of a multi-agency pitch held earlier this year.

About the win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, says, "We are immensely excited to partner with Mercedes-Benz. To work with a brand that exudes 'Excellence' is prestigious and closer to our DNA."

Eberhard Kern, CEO and managing director, Mercedes-Benz India, says, "We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they shall be able to deliver seamless and integrated digital solutions for our brand."

Mercedes-Benz has been working closely with RK Swamy BBDO (creative) and MEC (media) in this market.

Recall that Creativeland Asia recently parted ways with Audi India, a business it had been handling since 2010.