TrulyMadly.com: Matchmaking with a difference

Former senior members of Makemytrip.com and Letsbuy.com, Rahul Kumar, Hitesh Dhingra and Sachin Bhatia have launched a contemporary matchmaking website, Trulymadly.com.

Starting today, Rahul Kumar, Hitesh Dhingra and Sachin Bhatia, former senior members of Makemytrip.com and Letsbuy.com, have launched a new matchmaking portal titled TrulyMadly.com. The founders claim that the portal is a first-of-its-kind matchmaking website 'rooted in generation NOW'.

Describing the portal as one for independent-minded singles, it promises to help find people their true match, beyond the confines of mere caste and creed.

The website works on a social algorithm based on exhaustive research conducted by a team of psychologists who eventually derived a set of personality attributes responsible for a long term, successful relationship.

The basis of the matching process is completely dependent on the views and preferences of the participants. Every profile that is uploaded is verified to determine its authenticity and a trust score is assigned. Matching is done based on real compatibility. It has a modern and contemporary design. A mobile app will also be launched next month.

Kumar says, "People want to be in a relationship with someone they can get along with. There needs to be an understanding in relationships - not a compromise. That's what we establish through the compatibility tests. We match people based on their reactions to situations, everyday issues, as well as their expectations. We spoke to over three thousand couples and two thousand singles, understood the issues and developed a system to match two people. It is possible to find love online without getting stalked or swindled and that is what we bring to the table."

Verification being one of the key pillars of the process, the founders are very particular about checking the authenticity of each profile and keeping the communication between members very secure, they claim.

Dhingra stresses on the safety factor while describing how the platform verifies member details. "There are ways to figure out how credible a profile is without knocking on doors. We award a Trust Score to each profile based on one's social channels, ID proof, phone number, employment verification. So, if you connect via your LinkedIn or Facebook profile and provide us with a valid phone number, your score goes up! Fake profiles are easy to spot and the system junks it at the onset," he says.

Through a combination of compatibility and verification, TrulyMadly creates a 'safe space' for young likeminded singles to meet.

Speaking on the uniqueness, Bhatia says, "TrulyMadly seeks to combine the advantages of technology with a human touch, to convert probability to possibilities and get people exactly what they're looking for. One can find true love and the TrulyMadly team is here to make that search easier and more fruitful than ever before."

Kumar has held senior product management roles for technology companies both in the US and India, most recently at MakeMyTrip.com and before that at Expedia.com in Seattle, US. He has a Masters in Computer Science from University of Texas at Austin and BE in Computer Engineering from Bangalore University.

Bhatia was the co-founder and CMO of MakeMyTrip.com. He is an active angel investor and advisor to internet and mobile start-ups in India and Southeast Asia.

Dhingra is a serial entrepreneur and angel investor. He was the founder and ex-CEO of Letsbuy.com that was acquired by Flipkart.com.

With all these thoughts in mind, TrulyMadly.com is set to roll out the website on the day that celebrates love - Valentine's Day.