Effie awards receives 419 entries

This is the highest number of entries The Ad Club has received for the Effies.

The Ad Club, which organises the Effie awards, has announced a record number of entries for the awards this year. The 13th edition of the awards, which will be held on January 15, 2014 in Mumbai, received a total of 419 entries. In comparison to last year, the entry tally saw a rise of 62 entries this time.

For the record, the Effie is the only award that recognises the agency and the client. The aim of the awards is to recognise the highest level of leadership in brand communication.

Commenting on the surge of entries, Ajay Kakar, chairperson, Effie 2013 Committee, says, "A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of 'effectiveness' of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure this year we will witness a wide range of ideas that have created a lasting impact on brands across diverse categories."

Colors is the presenting sponsor for the Effie awards this year, and Zee Media is the associate sponsor. Lenovo has come forward as the technology sponsor.