McCann Erickson ropes in Sujith Sudhakaran

The agency has roped in Sudhakaran as planning head, South. He has more than two decades of experience.

McCann Erickson has roped in Sujith Sudhakaran as planning head, South. He moves in from Ogilvy Bengaluru, where he was vice-president and took care of the account planning for Southern region.

Speaking on his movement, Sudhakaran says, "McCann Bengaluru has an exciting set of businesses; I look forward to partner the teams here and create some great work."

Sudhakaran is an electronics engineer and an MBA graduate from Cardiff Unifversity, USA and has a keen interest in consumer behaviour research; he is currently pursuing a PhD programme from XLRI Jamshedpur.

He has more than two decades of experience and has worked across different agencies such as Grey Worldwide, Mudra, Draftfcb and O&M, apart from marketing stints at BPL, Toyota and General Motors.

Jitender Dabas, EVP, strategic planning, McCann Erickson, says, "In South, we have some of our most loved brands from clients like Britannia, TVS Motors, ITC Foods, Tata Tea amongst others. Sujith brings in a rich depth of consumer behaviour understanding and wide cross-category knowledge that I am certain will help us do more culture-leading work for our brands."

Before moving to Bengaluru, Sudhakaran led strategic planning at Draftfcb Delhi. He has worked on brands such as Tata Docomo, Hyundai, Toyota, Chevrolet, Hero Motors, SC Johnson, Samsung, Whirlpool, Electrolux, LG, Aviva Life Insurance, Naukri.com, Jeevansaathi.com, Titan, ITC foods, IBM and HCL Technologies, among others.