Contract strengthens its Mumbai creative team

Talha Bin Mohsin and Mahesh Parab from DDB Mudra join as vice-presidents and senior creative directors.

A day after announcing a new creative head for Mumbai, Contract Advertising has further strengthened its creative team by appointing Talha Bin Mohsin and Mahesh Parab as vice-presidents and senior creative directors. Both have joined from DDB Mudra Delhi, where they were executive creative directors. The duo will join the agency's Mumbai office. Both will work with Kapil Mishra, executive creative director and now, Mumbai creative head.

Ashish Chakravarty, national creative director, Contract Advertising, says, "I am thrilled to have Talha and Mahesh on board. As individuals, they are obviously talented, but as a team, they are an absolute delight. Having worked with them in the past, I know that apart from having an uncanny nose for metal, they also bring tons of enthusiasm, craft and sparkling solutions to the table. I look forward to fireworks and delighted clients."

On joining the agency, the duo say, "We have always respected the kind of work Contract has produced and when we got a call, the brief was extremely simple, 'Let's create great stuff'. So, it wasn't too hard to decide."

Before joining DDB Mudra last year, both Parab and Mohsin were working together in McCann Erickson, Mumbai. At DDB Mudra, both serviced clients like Wrigley, India Yamaha Motor, Dhara and Dabur, among others.

Having 14 years of experience, Parab has worked on brands like Vaseline, Hanes, Siemens, Amul, Lakme and Liril. Meanwhile, Mohsin, who has over 11 years of experience in the industry, has had two stints with Mudra. Mohsin has also been associated with Leo Burnett and Solutions Integrated Marketing Services earlier and has worked on brands such as Coca-Cola, Schneider Electrics, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls. Both have won several national and international awards.