D&AD Awards 2014 calls for entries

Kartik Iyer (Happy Creative), Raj Kurup (Creativeland Asia), Tista Sen (JWT India), Ram Sinam (Trapeze) and Sujata Keshavan (Ray+Keshavan | Brand Union) to represent India in jury committee.

D&AD Awards has opened call for entries for its 52nd edition and Kartik Iyer (CEO and co-founder of Happy Creative Services), Raj Kurup (founder and creative chairman of Creativeland Asia), Tista Sen (national creative director of JWT India), Ram Sinam (partner at Trapeze) and Sujata Keshavan (MD of Ray+Keshavan) will represent India in its jury committee.

While Iyer will judge the 'Direct' category of the award, Kurup will judge the 'Integrated and Earned Media' category. The 'Outdoor Advertising' category jury includes Sen and Sinam will be a part of the jury for 'Crafts for Design' category. Keshavan will represent India by judging the 'Branding' category for the award that is to be held in 2014.

For the entries, the work released between January 1 and December 31, 2013 is to be considered and the work should be produced in genuine response to a client brief. It must not be entered in previous years and the submissions should be made in their original language by January 29, 2014.

The other jury members include James McGrath (creative chairman, Clemenger BBDO Australia), Luiz Sanches (partner and CCO, Almap BBDO Brazil), Jessica Walsh (partner, Sagmeister & Walsh, USA), Amir Kassaei, chief creative officer, DDB Worldwide, USA) and Colleen DeCourcy (global co-executive creative director, Wieden+Kennedy Portland, USA).

After a short absence in 2013, D&AD is reintroducing Music Videos to the awards, following a campaign from production studios and directors to bring it back. The jury will see a return for 2014, led by foreman Damian Kulash, lead singer of American pop band OK Go.

With some of the "most talked" about campaigns of the last 12 months being those that react in real time to world events, D&AD has introduced a Tactical Advertising category across four Juries: Press, Radio, Outdoor and Digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.

In acknowledgement of another sector that has developed dramatically, two new categories for Mobile Marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for Mobile Marketing and Innovative use of Mobile Technology.

D&AD has also introduced three new categories for innovation across its Integrated & Earned Media, Digital Marketing and Digital Design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines, the committee said in a statement.

Tim Lindsay, CEO of D&AD, says, "We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry.

"We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That's why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence - The White Pencil."

Additionally, with an aim to give a true insight into the judging process, D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging for the "greatest of the great" in creative excellence.

Lindsay concludes, "The D&AD Awards have always been judged by the best creatives from across the globe and, while we may have our roots firmly in the UK, we have become a truly international show. D&AD is where those in the industry can pit themselves against their peers, not just in their own disciplines, but against those from across creative fields.

"A Pencil remains the ultimate accolade for anyone working in design, advertising or commercial film-making - given to the best work in the world by the acknowledged leaders in the business. The film we have released of the process that we go through should give a flavour of the rigour of that process."

According to the media statement issued by D&AD, judges award work at four levels: In Book places the work in the D&AD Annual; Nomination shortlists work to be considered for Pencils; Yellow Pencils are awarded for outstanding work; and White Pencils are awarded to outstanding work that demonstrates the power to effect real and positive social change.

From the Yellow and White Pencil-winning work, the foremen of each jury identify any truly ground-breaking pieces to be awarded a Black Pencil.

Most Awarded Pencils then give special recognition to the businesses or projects that have outperformed all others. These are awarded by: Advertising Agency, Design Agency, Digital Agency, Production Company (New) and Client.