Arun Sharma joins DDB Mudra as head of planning, Delhi

Sharma moves in from Contract Advertising, where he was VP, strategic planning.

DDB Mudra has appointed Arun Sharma as head of planning, DDB Mudra Delhi.

Sharma will work on the agency's client roster including Wrigley's, Bata, Carrier Midea, India Yamaha Motors and Dabur, and report to Aditya Kanthy, senior VP, DDB Mudra.

He moves in from Contract Advertising, where he was VP, strategic planning. He has worked on brands such as NIIT, Whirlpool, Bharti Delmonte, Shell Lubricants, Spice Jet Airlines, Set Wet Deos, Spice Mobiles & Telecom and Muthoot.

Talking about his new role, Sharma says, "DDB Mudra has a well known culture of planning and it's an opportunity for me to partner Vandana and Aditya in implementing the bold planning vision for the agency."

Vandana Das, president, DDB Mudra Group Delhi, says, "I welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I'm sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives."

Aditya Kanthy, senior VP, planning, DDB Mudra, says, "Arun is bright, ambitious and full of energy - just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I'm sure he'll enjoy it."

Sharma has over 14 years of experience, working across brands in automobiles, telecom, confectionery, education, home appliances and airlines categories.

Before joining Contract, he had also worked with agencies like Lowe, Saatchi & Saatchi and Rediffusion Y&R and has worked on brands such as Airtel, Hyundai and Maruti Suzuki.