Rajhans Group awards brand and communication duties to ITSA

ITSA, along with its digital partner Dark Matter Asia, will manage all current and upcoming projects of the Rajhans Group across businesses and geographies.

Gurgaon-based agency ITSA has been appointed as the communication partner by the Rajhans (Desai-Jain) Group. The agency is mandated to handle the brand, communication and touch point management for real estate, hospitality and entertainment businesses of the group, as well as the corporate brand.

ITSA, along with its digital partner Dark Matter Asia, will manage all current and upcoming projects of the Rajhans Group across businesses and geographies.

Additionally, the agency will also manage all consumer interactions for the Rajhans corporate brand including social media and internal communication.

Anirban Mozumdar, co-founder and chief strategy officer of ITSA, says, ”The most exciting part of the opportunity is to take the strengths and unique differentiators of the Rajhans Group to a wider audience consistently and achieve higher standards in design and creativity at every touch point."

Jayesh Desai, group chairman of Rajhans Group, adds, ”Today, we are poised to spread our wings into many challenging businesses and ventures. With ITSA Brand Innovations coming on board as our communications partner, I am confident that we will emerge as the 'evangelists of happiness'. Our new identity, in the form of the legendary Rajhans - the graceful swan, is a manifestation of this spirit. We call it the wings of happiness.”

ITSA, in collaboration with Concept Communications, offers advertising, PR, digital and sports marketing capabilities. ITSA was founded in July, 2012 by Emmanuel Upputuru, ex-national creative director, Publicis; Anirban Mozumdar, ex-national planning director, Publicis; and Daniel Upputuru, ex-head of TAG McCann Delhi, along with Concept's Vivek Suchanti. The agency also handles the creative duties for HCL Technologies, an account it won recently.