Law & Kenneth ropes in PepsiCo's Avinash Shenoy

Shenoy had worked in the advertising industry for close to eight years in the initial days of his career.

Avinash Shenoy, erstwhile general manager, customer development, PepsiCo, has recently joined Law & Kenneth as senior vice-president for Mumbai operations. Shenoy started his career with advertising in the late 1990s.

Speaking on coming back to advertising after an interval of about eight years, Shenoy says, "It's indeed interesting. The advertising industry has gone through a quantum change since then, be it in terms of people, strategies or business. Plus, starting with something connects you emotionally to that thing."

Shenoy will report to Anil S Nair, CEO and managing partner, Law & Kenneth.

In an official communiqué, Nair adds, "Our Mumbai operations will benefit tremendously with a young leader like Avinash at the helm. He has the passion and the desire to excel and we look forward to him growing into one of the finest leaders in the industry."

Shenoy has a career spanning more than 15 years. He started his career in advertising with Trikaya Grey (now Grey Worldwide), Bengaluru and stayed there for about three years. Later, he joined Publicis Ambience in 2002. In 2005, he moved to Bates Advertising for a short stint. This was his last mandate in advertising before Law & Kenneth.

His category experience includes working with brands like MTR Foods, Marico Hair Care Portfolio - Parachute Jasmine, Hair & Care, Silk N Shine and IDBI Bank.

In 2006, he moved to Reliance Capital as senior marketing manager in Mumbai. There, he was involved in key branding decisions for all financial services brands of Reliance ADA group, creating unified brand architecture, and working towards managing branding service requirements for ADA group's central marketing team.

His next mandate was at PepsiCo in Gurgaon. As GM, customer development at the company, he managed two key retail chains for PepsiCo. His responsibilities involved managing customer expectations, aligning on joint business plans and delivering on joint marketing plans to drive volume and share for PepsiCo and the customer.