IBD India appoints Bengaluru head

Alokananda Dasbasu was earlier working with GVK-Mumbai International Airport.

IBD India, a division of Percept-Hakuhodo, has brought on board Alokananda Dasbasu to head its Bengaluru operations. Dasbasu was handling branding and marketing responsibilities for GVK-Mumbai International Airport, earlier.

Dasbasu will drive the profitability and revenue growth of the Bengaluru branch office and also be in charge of the business operations, strategic planning and integration functions.

Jatin Bhatt, COO and strategy planning director, IBD India, says, "Aloka brings with her the mix of advertising and realty /service industry domain experience." Bhatt also believes that with the help of Dasbasu, the Bengaluru branch will further strengthen its position.

Dasbasu says she is excited to be a part of the IBD team

She comes with more than 12 years of experience in the media and communications field. In the past, she has worked with Wavelength Communication, Peninsula Land and The Times of India.